Website design for roofers

Roofing website design that earns the inspection request

A roof is a large purchase from a company the homeowner has usually never used before. They compare three or four sites, and they are looking for proof: finished roofs like theirs, a warranty in plain words, and an easy way to ask for an inspection. We build roofing websites that put that proof first.

What we put first

What your customers look for

  • A free-inspection request

    The main button on every page. A short form asks for the address, the kind of roof and what they have noticed, and tells them when you will call.

  • Finished work, in photos

    Project pages with before and after photos, the material used and the town. Your own photos, sized so they load fast on a phone.

  • Storm damage and insurance

    A page that explains, step by step, what to do after hail or wind and how you work with the insurance adjuster. It is the page people search for after a storm.

  • Warranty and financing, in words

    What the warranty covers, for how long, and whether you offer payment plans, written as text a customer can read and a search engine can index.

Design concept

How it could look

A home page concept drawn for a made-up business, on a desktop and on a phone. We draw one like it from your own site, free, when you ask for a checkup.

Website design concept board for the fictional Highmark Roofing: a desktop home page and a phone view with two roofers installing shingles, the headline "A roof you can rely on. A crew you can trust.", and replacement, repair and storm damage cards.
Design concept for Highmark Roofing, a business we made up. The name, phone number and details are invented.
  • The free estimate request and the phone number share the first screen
  • Roof replacement, repair and storm damage as separate, obvious paths
  • Space for real project photos rather than stock pictures of shingles
  • A phone layout with the call button fixed where a thumb reaches it

What you get

A typical site for roofers

  • Home, with the inspection request and phone number
  • Roof replacement, repair, gutters and siding, one page each
  • Storm damage and insurance claims
  • Projects, with photos by town and material
  • Warranty and financing
  • About and locations, if you have more than one office

Every site is built and tested to WCAG 2.1 Level AA, the accessibility standard we hold government websites to, and comes with hosting, backups and changes by email or text.

Questions

What owners ask us

We have several locations. Can each have its own page?

Yes. Each office gets a page with its own address, phone number, hours and the towns it serves, which is what map listings need to match.

Can we add projects ourselves?

Yes. Adding a project is a title, a town and a few photos. Or text us the photos from the job site and we will post it.

Do you write the text?

We write a first draft from your current site and a short call, and you correct it. You know the trade; we make it clear and easy to scan.

Send us your web address. We measure your site on a phone and email you a redesigned home page with the price. Free, no obligation.

Get a free website checkup